10/31/2022 0 Comments Tips for creating a likert scaleDuring his time there, Likert began a program of research comparing and evaluating the effectiveness of different modes of supervision. He would end up co-authoring a book titled Public Opinion and the Individual (1938) with his mentor at Columbia, Gardner Murphy. In 1935, Likert became the director of research for the Life Insurance Agency Management Association (LIAMA) in Hartford, Connecticut. While studying at Columbia University, he approached the discipline of social psychology, which was a fairly recent field at this time. in psychology at Columbia University in 1932, in which he also devised the now famous Likert scale method. After graduation, he studied at the Union Theological Seminary for one year. He received his B.A in sociology in 1926. Likert decided to switch from studying civil engineering to economics and sociology at the University of Michigan, because of an influential professor named Robert Angell. He worked as an intern with the Union Pacific Railroad during the watershed 1922 strike, which is where his spark for studying organizations and their behavior originated from. Influenced by his father, who worked as an engineer with the Union Pacific Railroad, Likert studied civil engineering at the University of Michigan in Ann Arbor for three years. Rensis Likert was born in Cheyenne, Wyoming to George Herbert Likert and Cornelia Adrianna (Cora) Likert. – Rensis Likert, (1932) Rensis Likert – Biography It seems legitimate to enquire whether it actually does its work better than the simple scales which may be employed and the same breath to ask also whether it is not possible to construct equally reliable scales without making unnecessary statistical assumptions.” that the scale values of the statements are independent of the attitude distribution of the readers who sort the statements assumptions which as Thurstone points out, cannot always be verified. “A number of statistical assumptions are made in the application of his (Thurstone’s) attitude scale e.g. Likert is primarily known for developing the Likert scale method, an approach to creating a psychometrically sound scale based on responses to multiple questions or “items.” Likert’s method has become a time-honored way to measure people’s reactions such as to opinion surveys as well as personality tests. On August 5, 1903, American social psychologist Rensis Likert was born.
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